We couldn't be more excited about this new world and we believe we have implemented the proper framework for producing content with true staying power.
For us, creatively there are no rules, but strategically these 5 factors shape how we work and how our ideas are brought to life:
1. Be Bold: Push the envelope - We want to shock and amaze. Do it the same old way and you will get the same old results. We encourage our clients to follow us. A new idea is crazy until it isn't.
2. Be Impactful: Know our audience and engage them. We understand that while you can't please everyone, you shouldn't be looking to. Work that is created for everyone resonates with no one.
3. Be Real: Create work that people can connect with. We aren't selling the dream, we are underscoring reality. Finding beauty or the message in truth rather than illusion.
4. Be Quick: The internet is not a television or a movie theatre. We understand that there is a short timeline for grabbing our viewers attention so be fast out of the gate and get them while you have the chance.
5. Be Appropriate: We keep the idea at the core of the brainstorming process. Our creativity maintains the message, whatever it may be.